Advertising Campaign, Copywriting, Merch, Brand System
Cielo Mágico
5th semester
Cielo Mágico is a festival in Nuevo León, primarily featuring hot air balloons. The festival also offers music, regional food, family events, and more.
Due to the COVID-19 pandemic, the festival could not be held for two consecutive years. This year (2022), a new visual identity was created for the brand. Our task was to develop an advertising campaign to announce the festival's return, using the new image and refreshed elements. Additionally, we implemented strategies to encourage the public to attend the event.
My participation in this project involved creating strategies to attract families to the festival through "magic routes," gift boxes for influencers, and more. Additionally, I designed merchandise for sale at the festival and created social media posts.
