Intern Campaign, Copywriting, Merch, Brand System, Motion Graphics

Grupo Coppel

4th semester

Grupo Coppel sought to create internal communication for its employees, highlighting the importance and pride of being part of the company.

In this project, an internal sub-brand for Grupo Coppel was created to establish a strong connection with its employees, thereby facilitating efficient communication between the company and its workers. Additionally, an advertising campaign was developed for LinkedIn to attract new employees.

My role in this project included creating promotional merchandise for "Coppel Conecta" and developing a visual system for this new sub-brand. Furthermore, I devised strategies and messages to connect with Grupo Coppel's employees.

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